Sacramento Reptile Show Re-Branding

ABOUT

The Sacramneto Reptile Show is a yearly event to promote the hobby and conservation of reptiles and amphibeons. It is held annually at the Sacramento Convetion Center attracting nearlly 17,000 attendees to see more than 3,000 exhibits. The exhibits this year include more than 45 venomous species as well.

TARGET

Our target audience is very broad, attracting men and women ages 8 to 55 from a variety of demographics. We can see a possible focus on married couples with at least one child. Reptiles and having them as pets appeals to all walks of life and socioeconomic backgrounds.

GOALS

Our goal is to simply bring excitement and energy in the brand that is the Sacrament Reptile Show. It is lacking the pop that a modern redesign would bring.

MOOD

I am looking to bring a sense of excitement and safety into the brand. A place to go have fun and learn, Discovering what you may have least expected. A sence of endless wonder.

Category: Art Direction, Branding, Graphic Design, Logo Design

Client: AAU